The Department for Education and Skills
I worked in several capacities for two government website projects, the DfES PARENT CENTRE and the DfEE CONNEXIONS CARD websites. (DfEE, DfES, DfCSF, Department for Education... names change.)
The Parent Centre
WEBSITE EDITOR, WRITER, PROJECT MANAGER
Freelancing for Thoughtbubble in London, I helped create what was originally a DfES site.
I worked with senior civil service officials and DfES staff to provide summaries of lengthy policy documents, guidelines and legal information in a simple, web-friendly way.
I also produced large amounts of copy from scratch, always bearing in mind the target audience—parents potentially alienated by authority figures—and a corresponding need to explain things simply and clearly.
At the site’s launch Charles Clarke, who was the Minister for Schools at the time, singled out for praise the site’s clarity of writing.
DfEE Connexions Card website
Again freelancing for web design company Thoughtbubble, I project managed part of a DfEE site based around the then Youth Card project (later called Connexions), announced by Tony Blair at that year’s Labour Party conference.