The MG Z-Test
agency: eMC Saatchi
I was commissioned by eMC Saatchi to create an online viral marketing piece for MG Z saloons, in the form of an online quiz.
The brief was to produce "an irreverent, entertaining lads' mag-style questionnaire and personality test that ascertains each user’s level of outrageousness".
The "how outrageous are you" line of questions leads to the underlying theme, "Are you outrageous enough to drive an MGZ saloon".
The site—like the Z models and, indeed, MG cars—has long since ceased to be. But don't despair—dry those tears. You can still waste valuable minutes of your life and take the quiz the slow way with the PDF download, down there.
(Although obviously, at the end of the test, you'll have to count up your points and work out your Z-Test profile yourself.)