client: Orange (France and UK)
I provided the copy for a concept project, which was run by a subdivision that worked with both Orange UK and Orange France.
Unlimited call-time version
I was asked to produce example English copy for Orange’s new European website. The working title was Orange Unity. The plan was for it to serve as the central point of all Orange subscribers’ online activity—from subscription services to social media, media sharing and file backup.
TONE OF VOICE
As you'd expect, the tone I aimed to set was warm and chatty, yet tried to give the false impression that I knew what I was talking about.