Images and logos
A few things to bear in mind for the photos you choose...
The cover image for the leaflet ideally should be the same as the poster image.
(It makes people connect the two things when they see them around the place.)
But that means the image you choose needs to be big—big enough to appear on an
A3 poster at a print resolution of 300dpi. To give you an idea, the photos we've used have been in the region of 4200 × 2800 pixels and had a file size of around 6MB.
You might not have anything suitable in your in-house image library—that's not a problem; I can find one for you.
SENDING LARGE FILES FROM AN NHS EMAIL ADDRESS
Based on my experience of working with other NHS charities, you might find your email server at the Trust won't let you send files over 5MB (or maybe even 3MB). Not a huge problem; we can find a workaround (dropbox, OneDrive, personal emails and so on).
YOUR PHOTO FORMAT
Also just a word of advice based on what some people have sent me: try to select photos that are landscape format for landscape frames in the template.
Some people have sent lovely photos, but in a format that means when they're cropped to fit the frame, you have to decide what to keep in the photo and what to lose.
You should try to provide us with the biggest logo you have. Too big is better than too small. Too small means it might not even be big enough for the poster.
THE LOGO FORMAT
Postscript (EPS), Adobe Illustrator (AI) and PhotoShop (PSD) format are all fine. We can work with PNG or JPEG/JPG formats as well. But remember—the bigger the better.